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Posted on: October 6, 2021

Newport News Launches Community Survey

(Newport News, VA) – Earlier this year, Newport News launched an intensive research initiative focused on discovering and defining the assets and qualities that make the city unique in the region. Through this community-wide effort, Newport News will create a unified message and communications strategy that highlights the city’s distinct attributes.

Community engagement is critical in this process. To ensure the new city brand captures the city’s diversity and unique offerings, Newport News has launched a community survey. The questionnaire has been carefully crafted to determine the city’s strengths, weaknesses, challenges and opportunities.

“This community survey is an integral part of the research process, as we strive to develop an authentic brand for our city,” says Newport News Mayor McKinley L. Price, DDS. “We look forward to receiving responses that highlight our strengths while pointing out our deficiencies and areas we can improve. The feedback we receive will guide our city’s growth and development, as we strive to communicate a more cohesive message that reflects who we truly are as a community.”

The survey is available online in English and Spanish at shareNNva.com and will remain open until October 31. Individuals of all ages who live, work, visit, or attend school in Newport News are invited to respond, as are those who feel a connection to the city and want to offer feedback.

“The diversity of our great city should be reflected in the responses we receive, and I encourage people of all ages and backgrounds to take the time to complete the survey,” said Price. “We would love to see teachers work with their students to complete the survey and retirement communities distribute print versions to residents. Businesses, churches, and groups can also help by sharing information on the survey and encouraging the community to respond.”

The survey can be found online at ShareNNva.com. To ensure everyone has the opportunity for their voices to be heard, print copies of the survey are available at all Newport News Public Library branches and community centers, as well as the Newport News Visitor Center and the Brooks Crossing Innovation and Opportunity Center (addresses are listed below). Community members without broadband access are encouraged to visit one of the sites to complete the survey. English and Spanish versions of the survey are available at each location.

Newport News has partnered with Jacksonville-based North Star Place Branding + Marketing on this project. In addition to the survey, North Star is conducting focus groups, interviews, phone conversations and virtual meetings to engage with the community. To get involved and track the project’s progress, visit ShareNNVA.com. Visit the Newport News Television YouTube page to view a video highlighting the project.

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Print Surveys are available at the following locations:

Newport News Public Library Branches

Grissom Library

366 DeShazor Drive

Newport News, VA 23608

Main Street Library

110 Main Street

Newport News, VA 23601

Pearl Bailey Library

2510 Wickham Avenue

Newport News, VA 23607