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Newport News Now

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Newport News Now is a daily e-newsletter that launched in March 2016. Articles that ran in our newsletter between March 2016 and March 2018 are available on these pages. Newsletters produced beginning in April 2018 can be viewed on our new daily newsletter page.

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Apr 24

"Write as Rain” Campaign Surfaces this Week on a Sidewalk Near You!

Posted on April 24, 2017 at 9:22 AM by Communications Department

A fun reason to go out into the rain!

April showers bring May flowers—and a sprinkling of magically appearing outdoor messages, thanks to the region-wide “Write as Rain” Little litter_scsidewalk campaign from

Launched this week on sidewalks, streetscapes and thoroughfares throughout Hampton Roads, the motivational campaign will reveal a bevy of good-to-know “green” messages that become visible when wet.

With the approval of local municipalities, committee members blanketed the region earlier this month, using Write as Rain_sccustom-made stencils and an eco-friendly rain-resistant spray to adhere their missives to sidewalks in locations where residents gather. When it becomes wet, the surface around the messages darkens while the stenciled area stays dry and light. The messages carry such sayings as: Only Rain Down the Storm Drain; No Wipes in Our Pipes; Your Morning Coffee Starts with Tap Water; and No Such Thing as a Little Litter. A variety of messages will be installed throughout Newport News at sites that include City Hall, City Center, Christopher Newport University and the Denbigh Community Center. A map of participating locations is available at Check back often as new locations are added. The messages should appear on any rainy day for at least two or three months.