Hot or Not Yoga & Massage Studio specializes in Hot
Yoga, a form of Yoga that originated in Calcutta, India. In Hot Yoga
classes the room is intentionally heated to 100 degrees, recreating the hot
climate of India to improve breathing and help to relax the muscles. Hot
Yoga classes can hold up to 40 people and include sessions ranging from 60 to
90 minutes. Modifications are available for all classes which makes them
ideal for people of any age or skill level. The business also offers a
“not hot” yoga room and massage therapists that specialize in deep tissue,
Swedish, and prenatal massage.
Hot or Not Yoga Studio opened in 2007 by Edie Fischer and
celebrates its 10 year anniversary in December. Fischer fell in love with the
physical and spiritual benefits of Hot Yoga after being introduced to it in the
1990s. After years of practice, Fischer followed her calling to teach and
received her Hot Yoga certification in 2006. She had worked for 20 years
as a Senior Corporate Manager prior to opening Hot or Not Yoga Studio in
Hidenwood Shopping Center in Newport News. The business started with only
one yoga instructor and one massage therapist but has grown and now offers
seventeen yoga instructors and six massage therapists.
Hot or Not Yoga also offers Teacher Training programs that
are registered with Yoga Alliance, the largest nonprofit association
representing the yoga community, which promotes and supports the integrity and
diversity of the teaching of yoga. The training program consists of
classroom lecturing, philosophical reading, and review, asana practice and
practical teaching in a yoga room setting.
Hot or Not Yoga Studio has a strong relationship with its
customer base. The business offers contests and incentives packages to its
existing clients as a way of showing appreciation for their support. Hot
or Not Yoga also makes sure classes align with current trends and will be
adding a new practice called “Goat Yoga” in the upcoming year. To learn
more about the business, please visit their website at hotyogamassage.com.