A collaborative team of City and NNRHA staff will work with a Resident Naming Committee to select names for several amenities on the former Ridley Place site. These amenities will include the next phase of replacement housing, a trail system, park-like stormwater management area and, potentially, a small plaza area where Legacy Way meets 18th Street. The process will include public input opportunities—in-person and online—and will draw upon guidance provided by the previously established naming framework.
- City/NNRHA/Resident Naming Committee
The City with support from our branding consultant, Northstar, as well as an ad hoc Resident Naming Committee collaborated to name the public and private streets planned for the former Ridley Place site. In total, five private and one new public street will be constructed within the six-block site, connecting the new housing, retail, trail, and Early Childhood Education Center site. The naming of streets is governed by ordinance which made the process more challenging. Ultimately, however, the names selected were predominantly based on resident suggestions that reflect the rich history of the area and an abundance of citizens who made notable contributions to the community.
In addition to assisting with the street names, Northstar met with residents and used their feedback to create a naming framework that has been utilized for additional naming opportunities.
- Legacy Way—Honors the legacy of all the important figures who have contributed so much to the community.
- John Ridley Way—Honors the legacy of John Hoskins Ridley (1872-1943) who spent his early career working in the Newport News Shipbuilding and Dry Dock Company before becoming one of the founders of Crown Savings Bank, one of the few AA banks at the time. Known as a community leader who worked to improve education including the creation of Huntington High School. Resident suggestion.
- Roane Road—Honors the legacy of Patrick H. Roane who was elected to Newport News City Council in 1896. Was the first AA to serve in this capacity. Resident suggestion.
- Clark Street—Honors the legacy of Norris Berkeley Clark (1856-1937) who was an educator, attorney, and the first AA member of the Newport News School Board. Resident suggestion.
- Bolden Street—Honors the legacy of Carrie Clark Bolden, known in the community as “Nurse Bolden” (1884-1973), was school nurse at several AA elementary schools in Newport News from 1916-1949. Also involved in Whittaker Memorial Hospital. Resident suggestion.
- Eminent Way—Honors the legacy of John Ridley as a well-respected leader of the community at the time.
- City/Northstar/Resident Naming Committee
NNRHA and then the City led the naming process for the initial phase of the Choice Neighborhood Implementation (CNI) replacement housing. The “Rise” was suggested in the initial resident input phase and the full name developed after consultation with NNRHA, the master developer, and City staff.
- Partial Resident
EDA contracted with Howell Creative to assist in naming and branding the new co-working space. The newly constructed building saved the historic façade and the selected name, The Offices @ Two Five & J recognizes the historic importance of that section of the Jefferson Avenue business corridor.
- The Offices @ Two Five & J
- City/EDA Howell Creative