Newly Named Petco Love Invests in Lifesaving Work of Peninsula Regional Animal Shelter

Grant of $30,000 will help save more pet lives in the communities of Newport News, Hampton, Poquoson and York County. 

Newport News, VA (4/19/21) – Peninsula Regional Animal Shelter announced today a $30,000 grant investment from the newly named, Petco Love, to support their lifesaving work for animals in the Hampton Roads area.

Petco Love is a nonprofit leading change for pets nationally by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Since its founding in 1999 as the Petco Foundation, Petco Love has invested nearly $300 million in support of adoption and other lifesaving efforts. Petco Love has also helped find loving homes for more than 6.5 million pets in partnership with Petco and more than 4,000 organizations nationwide, like the Peninsula Regional Animal Shelter.

“Today Petco Love announces an investment in Peninsula Regional Animal Shelter and hundreds of other organizations as part of our commitment to create a future in which no pet is unnecessary euthanized,” said Susanne Kogut, President of Petco Love. “Our local investments are only one component. This month, we will also launch the first of our national tools to empower all animal lovers to drive lifesaving change right alongside us.”

“Through this grant, Petco Love’s support for the Peninsula Regional Animal Shelter helps us continue to offer educational opportunities and programs through outreach to the communities that we serve.  This grant will allow us to further the shelter’s goals and commitment to meet new and innovative lifesaving opportunities and programs that will bring an awareness of the challenges that exist in our communities associated with lost, stray and community animals,” said Roger Iles, Shelter Manager.

Since 2015, Peninsula Regional Animal Shelter has averaged an intake of 6,200 animals per year, and in 2020 the organization reached an 89.75% life-saving percentage for dogs. This huge success was partly credited to a robust foster care program that served over 1,000 animals.  In the past four years, Peninsula Regional Animal Shelter has raised its overall life-saving rate to 84%, an increase of over 20%.

About Petco Love (Formerly Petco Foundation)
Petco Love is a nonprofit changing lives by making communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we’ve empowered animal welfare organizations by investing nearly $300 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations nationwide. Today, our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit petcolove.org to be part of the lifesaving work we’re leading every day.